Privacy Policy

Last updated: May 2024

TradeHero (“we”, “our”, or “us”) is committed to protecting your personal data and your privacy. This privacy policy outlines how we collect, use, disclose, and safeguard your information when you visit our website https://tradehero.co.uk/ / our App and for marketing, sales, customer relationship and supplier management purposes, engage with our services, or otherwise interact with us. It also describes the choices you have associated with your data and how you can contact us about our privacy practices. Please read this policy carefully. If you do not agree with the terms outlined herein, do not access or use our website or services.

1. What does TradeHero do?

TradeHero, a UK-based provider of trade service management app. Our solutions streamline workflows, boost visibility, and enhance communication, empowering your business for success. For more information about TradeHero, please see our website https://tradehero.co.uk/ / our App

2. Data Controller

TradeHero is the data controller responsible for the processing of your personal data as described in this privacy policy. Our registered office is located at UK, and you can contact us at email@tradehero.uk

3. Personal data we collect and process

The type of personal data we collect about you depends on how you interact with us and our website/application. Below are the main sources from which we collect your personal data:

a. Information You Provide Directly:

Registration Information: When you create an account, we may collect information such as your name, email address, password, phone number, shipping address, etc.
Payment Information: When you conduct transactions, we may collect payment information such as credit card details, bank account information, etc.
Contact Information: When you contact us for support or feedback, we may collect contact information such as your name, email address, phone number, the content of your message, etc.
Survey and Feedback Information: When you participate in surveys or provide feedback, we may collect information such as your opinions, ratings, etc.

b. Information We Collect Automatically:

Usage Data: When you use our website/application, we may collect data about your activity, such as the pages you visit, the time you spend on each page, the actions you take, etc.
Device Data: We may collect information about the device you use to access our website/application, such as IP address, browser type, operating system, device settings, etc.
Cookies and Other Tracking Technologies: We may use cookies and other tracking technologies to collect information about your behavior and preferences on our website/application.

c. Information from Third Parties:

Social Media: If you log into our website/application using your social media account, we may collect information from that account, such as name, email address, friends list, etc.
Service Providers: We may use third-party service providers to assist us in operating our website/application. These service providers may collect information about you on our behalf.

The table below describes the categories of personal data we collect from and about you through our Website / App and from third parties or our customers as well as on social media. We may combine this information with other information contained in our systems.

Personal Data Description	Source
Identity and Contact Data such as your name, email address and password, telephone number and address.	Directly from you (online, e.g. via our Website/App or offline, e.g. via phone calls with customer service) Third parties, e.g. the users of our services who provide you with a requested service Automatic Collection
Account Data such as your login information (email and password) and profile information (contact details including your name, surname, postcode, phone and employer entity).	Directly from you Third parties
Transaction Data such as truncated credit or debit card details, payment method, transaction statements, your billing address, payments and orders to and from you, and other details of products that you have supplied to or purchased through the Website / App. We do not collect or store your full credit or debit card details (which are processed by payment service providers who are separate controllers of your data. Please refer to your payment service provider’s privacy notice for further details on their data collection practices).	Directly from you Third parties Automatic collection
Communications Data such as your feedback on our products and services or the performance of our Website / App and other communications with us (including when you interact with our customer service agents offline), any queries you raise, referrals, chat, email or call history on the Website / App or with third-party service providers. This will include information as to how you contact customer services and the channel of communication that you use or any information that you send to us (for example, if you complain about the performance of our Website / App and send us screenshots).	Directly from you Third parties Automatic collection
Advertising and Marketing Data such as your interests based on your use of our Website / App and other websites and online services, your purchases, survey responses, promotions you enter, preferences in relation to receiving marketing materials from us, communication preferences, your preferences for particular products or services and your subscription details.	Directly from you Third parties Automatic collection
CCTV Data collected on our premises to prevent theft and fraud and more generally to protect our property and assets, employees, customers, vendors and visitors.	Automatic collection
Device Data collected using tags and pixels, including your IP address, your ISP, and the browser you use to visit our Website, device type, unique device identification numbers or other identifiers including advertising identifiers.	Automatic collection
Website / App Usage Data such as activity and Website page and App interaction, information that we capture using cookies and similar technologies (see the “Cookies and similar tracking technology” section below). This will include page views and searches, log-in information, clicks, operating system, information about content viewed, watched or downloaded for offline access, length of visits to certain pages, length of Website / App use, purchase history and other functional information on Website / App performance (for example, application version information, diagnostics, and crash logs).	Automatic collection
Location Data collected using WiFi access points / and / or GPS from which we can identify your precise geographic location, e.g., technical information that associates your location to your use of the Website / App to enable “live tracking”, “historical tracking” & “route scheduling”.	Automatic collection
Uploaded Content such as any personal data in photographs / videos or audio recordings that you upload onto a review website (e.g. Capterra or Trustpilot), our Website / App (such as Website / App profile pictures) or provide as part of product reviews or when sharing content as part of the socialisation functions on the Website / App, requests for assistance from customer service, or when you refer a customer, or upload photos to social media (where you allow us to use such images).	Directly from you Automatic Collection

Note: We do not collect sensitive personal data such as information about race, religion, sexual orientation, or health without your explicit consent.

4. How we use your personal data (our purposes) and our legal basis for processing it

We use your personal data for the following purposes:

Providing Services: We use your personal data to provide you with the services you request, such as allowing you to access your account, process transactions, and receive support.
Improving Services: We use your personal data to improve our services, such as developing new features and personalizing your experience.
Communicating with You: We use your personal data to communicate with you about matters related to your account, our services, or other offers.
Marketing: We use your personal data to send you marketing information tailored to your interests.
Market Research: We use your personal data to conduct market research to better understand customer needs and improve our services.

Purpose/Activity	Source	Lawful basis for processing including basis of legitimate interest
Register your account on our Website / App, to manage and administer your account, to facilitate purchases you make.	Identity and Contact Data Account Data Transaction Data Communication Data Device Data	Legitimate interest (to provide and manage your account).
Provide our services.	Identity and Contact Data Account Data Communication Data Transaction Data Device Data	Legitimate interest (to provide our services).
Process transactions, including transaction history and electronic receipts and applicable fees.	Identity and Contact Data Account Data Communication Data Transaction Data	Legitimate interest (to provide our services).
Respond to your communications regarding our products and services, send you service updates, confirmations, invoices, technical notices, updates, security alerts, support and administrator messages, respond to your enquiries, requests or complaints.	Identity and Contact Data Account Data Transaction Data Communication Data Uploaded Content Device Data Website / App Usage Data	Legitimate interests (to operate, provide and improve our business; to communicate with you).
Reviewing communications with you for customer support and quality assurance and training purposes, and related record-keeping.	Identity and Contact Data Account Data Transaction Data Communications Data Uploaded Content Data Device Data Website / App Usage Data	Legitimate interests (to operate, provide and improve our business; to communicate with you).
Keep our business, including our Website / App, our employees, customers, vendors and visitors secure and address threats to your safety or the safety of others; to detect and prevent fraud. For example, online we may use malware and spyware monitoring tools to detect suspicious activity and algorithms to detect unauthorised access.	Identity and Contact Data Account Data Transaction Data Device Data Website / App Usage Data CCTV Data Communication Data	Our and our third parties’ legitimate interests (to operate and provide our business, including our Website / App; to detect or prevent illegal activities (e.g. fraud) and/or to manage the security of our IT infrastructure, and the safety and security of our employees, customers, vendors, and visitors).
Manage compliance with our terms of service and related internal reporting.	Identity and Contact Data Account Data Communication Data Transaction Data CCTV Data Uploaded Content Data Social media	Our legitimate interests (to operate, provide and improve our business, including our Website / App; to detect or prevent illegal activities (e.g. fraud) and/or to manage the security of our IT infrastructure, and the safety and security of our employees, customers, vendors, and visitors). Legal obligations relating to tax and accounting obligations and fraud and know-your-client checks.
To administer and maintain our Website / App and our IT systems (including monitoring, troubleshooting, data analysis, testing, system maintenance, repair and support, reporting and hosting of data).	Identity and Contact Data Account Data Device Data Website / App Usage Data	Our and our third parties’ legitimate interests (to operate, provide and improve our business, including our Website / App; to detect or prevent Illegal activities (e.g. fraud) and/or to manage the security of our IT infrastructure).
Manage our use of tracking technologies such as cookies (including enabling you to manage your cookie preferences) and analyse collected data to learn about our Website / App, to improve our Website / App, to develop new services and market to our customers. This includes website analytics, identifying trends and patterns and evaluating this information on an aggregated, group(s) basis (Social media, Marketing Data) and individual basis (Account Data, Device Data, and Website / App Usage Data).	Account Data Transaction Data Device Data Website / App Usage Data Social media Communication Data Marketing Data	Consent (where required under applicable law). Otherwise our legitimate interests (to operate, provide and improve our business, including our Website / App, to improve our Website / App or use the insights to improve or develop marketing activities and promote our products and services).

5. Who we share your personal data with

We share your personal data with the following categories of recipients:

Our group companies and TradeHero: These companies provide data processing to run our services (e.g., website/app security, functionality, delivery). They may also process data for other reasons explained in this Privacy Notice.
Third-party service providers and partners: A list of these providers, who also process data to deliver our services or as described in this Notice.
Third-party services: When you use linked services (e.g., payment services) on our website/app, those providers collect your data. Their own privacy policies govern your use of their services.
Legal or regulatory reasons: We may disclose your data to law enforcement, regulatory bodies, courts, or others (like our advisors) if required by law, to protect our rights, or for your or someone else’s vital interests.
Business transfers: In the event of a business sale, merger, or acquisition, we may share your data with a buyer (and their representatives) but only if they agree to use it as described in this Notice.
With your consent: We may share your data with anyone else, but only if you give us separate consent for that specific disclosure.

6. Your Rights

Under the GDPR, you have certain rights regarding your personal data, including:

Right to access: You can request access to your personal data and obtain a copy of it.
Right to rectification: You can request correction of inaccurate or incomplete data.
Right to erasure: You can request deletion of your personal data under certain circumstances.
Right to restrict processing: You can request that we limit the processing of your personal data.
Right to data portability: You can request to receive your data in a structured, commonly used, and machine-readable format.
Right to object: You can object to the processing of your data in certain situations.
Right to withdraw consent: If you have provided consent for data processing, you can withdraw it at any time.

To exercise your rights, contact us at email@tradehero.uk.

7. Cookies and similar tracking technology

Our website uses cookies and similar tracking technologies to collect usage data and improve user experience. You can manage your cookie preferences through your browser settings. For more information, see our Cookie policy.

8. How we keep your personal data secure

To safeguard your personal data, we implement a range of appropriate technical and organizational security measures. These measures are specifically designed to match the level of risk associated with processing your data. Examples include encrypting your data while it’s being transferred, managing access controls, conducting penetration testing, and regularly benchmarking against industry standards.

However, for accounts you create with us that require a unique password for access to our website or app, the responsibility of keeping that password secure and confidential falls on you.

9. Data retention

We only retain your personal data when we have a legitimate business need. This includes providing requested services or complying with legal requirements. Even after our business relationship ends, legal reasons may require us to keep your information for a specific period. These retention periods depend on the type of information, the reason for collection, and any legal obligations.

10. Your data protection rights

If you’re in the UK or the EEA, you have certain rights regarding your personal data. To exercise these rights, follow the instructions below or reach out to us using the contact information listed under “How to Contact Us.”

Access, Correction, and Deletion: You can ask to see, correct, update, or delete your personal data.
Object to Processing and Data Portability: You can object to how your data is processed, request limits on processing, or ask for your data to be transferred in a standard, readable format.
Opting Out of Marketing: You have the right to opt out of marketing communications. To do this, click the “unsubscribe” or “opt-out” link in our marketing emails. To opt out of other types of marketing, like postal or phone marketing, contact us using the details under “How to Contact Us.” Note that even if you opt out, we may still send you non-promotional emails, like account updates or business-related information.
Withdrawing Consent: If we’ve processed your data with your consent, you can withdraw that consent at any time by contacting us. However, withdrawing consent doesn’t affect the legality of processing done before you withdraw, or processing based on other legal grounds.
Complaints to a Supervisory Authority: You can file a complaint with a supervisory authority about our data collection and use. For more information, contact your local authority. Some may require you to go through our internal complaints process first.

We respond to all requests from individuals seeking to exercise their data protection rights in accordance with applicable laws.

11. Updates to this Privacy Notice

We may update this privacy policy from time to time. We will notify you of significant changes by posting a notice on our website or by other means of communication. We encourage you to review this policy periodically to stay informed about our data practices.

If you have any questions or concerns about our use of cookies or this Privacy Policy, please contact us at email@tradehero.uk.